Serious newspapers ignite
Ooh, this is exciting…
First, the Times is relaunching its second section to be aimed at women. Its name is to be Times2 — presumably to suggest to the new audience that they’re twice as good as men, and perhaps because the current name of T2 is a bit too reminiscent of heavily armed male robots hunting down women. Next the Independent is making some “big name signings”. And it’s all because — third — the Guardian is relaunching in a new format! Where is the Telegraph in all this? Does the Financial Times care?
This war is coming to a newsagent near you. We don’t know who’s going to win, but the media pundits will tell you that the sure winners will be the consumers. Which isn’t true. The sure winners will be the media pundits. And media pundit wannabes.
I’m going to stay up all night waiting for the ABCs to come in.
