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Apple really knows simple

To me the most remarkable feature of last night’s iPhone 3G announcement was the maths. Before the presentation Apple had one iPhone (albeit with memory options). The announcement presented a new, 3G, iPhone. The total number of iPhones Apple now sells is… one.

Compare that to, say, Nokia, who still sell the N95 alongside the more recent N96. Or Blackberry, who sell the 8000-and-I-don’t-know-what at the same time as the 8000-and-I-don’t-know-what-plus-10.

Apple really know how to do simple.

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